15 February 2009
Entertainment Unlimited builds on Sony Ericsson’s leadership in music, imaging, gaming, content services, and applications to deliver unlimited opportunities for consumers to share experiences.
Barcelona, February 15, 2009 – Sony Ericsson today unveiled the next step in its evolution. The Entertainment Unlimited consumer proposition is the pinnacle of what the company has been working towards since the start of the joint venture in 2001 – the true fusion of communication and entertainment.

Bringing together rich content, unique applications and best in class entertainment experiences, the new consumer proposition is based around three key promises:

* Uniting best in class entertainment experiences into one offering such as the Walkman™ music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications.

* Broadening entertainment experiences by seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.

* Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.

Sony Ericsson is unveiling the W995 Walkman™ phone at Mobile World Congress offering the most complete communication entertainment package to date. The launch of this phone exemplifies the excellence that Sony Ericsson has achieved in both the music and imaging categories and enables the evolution into Entertainment Unlimited. The company is also showing a mobile phone under the concept name Idou* giving a glimpse of one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.

“Entertainment Unlimited lets us reinforce our position as THE communication entertainment brand,” said Lennard Hoornik Head of Global Marketing and Vice President at Sony Ericsson. “Everything that we have done to date has brought us to this point - we created the music phone category in 2005 selling over 100 million Walkman™ phones and we are now ready to unveil the next chapter in the evolution of the company - Entertainment Unlimited - giving consumers unlimited opportunities to share their entertainment experiences.”
Idou encapsulates the future of mobile entertainment in the palm of your hand delivering visual communication like never before.
Capture moments, talk through pictures and share all your experiences like never before with the 12.1 megapixel camera, intuitive touch features and Xenon flash. Tap directly into your favourite videos and tracks with the full-touch media menu and feast your eyes on movies, TV-series and video clips in true 16:9 widescreen format. Based on what will become the Symbian Foundation operating system, thousands of applications are available online letting you install new applications and download exciting content from PlayNow™ to make the Idou truly yours.
Dick Komiyama, President, Sony Ericsson said, "Entertainment Unlimited is at the core of Sony Ericsson's philosophy, building on the strength of our great entertainment assets such as Walkman and Cyber-shot phones and our unique service and applications integration. Many of the strategic initiatives we've announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited."
Idou will be available 2nd Half of 2009.
The handset is still under development, but we know its 12MP camera will have autofocus, Xenon flash and a wide range of touch-optimized camera features.
Apart from that, Sony Ericsson Idou will come with a 3.5 inch touchscreen display with 16 million colors (its resolution is unknown for the moment) and an OS made by the Symbian Foundation – so it’s likely to be an open source OS.
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Is the PSP phone rumor over?

Sony is understood to have refused to allow Sony Ericsson the use of its PlayStation brand, after the handset manufacturer presented a pitch to the board late last year


Sources said the refusal to sanction the brand on the handsets in December has prompted a fallout between Sony and the mobile phone joint venture.

Several sources close to the matter claimed Sony executives told colleagues at Sony Ericsson that it would only license the PlayStation brand if and when Sony makes handsets independently – effectively pushing for an exit from the joint venture with Ericsson.

A spokeswoman from Sony Ericsson informed the press " Sony Ericsson could not comment on what Sony has or hasn’t said". She added: "In the past, we have been keen that our product proposition lives up to brand promise, and we feel at the moment the technical specs are not high enough to put such a prestigious brand on a phone."

taken from www.mobiletoday.co.uk
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Sony Ericsson launches S001 Cyber Shot 8.1 MP camera phone

Sony Ericsson has unveiled a new Cyber-Shot phone called S001 phone. The slider phone is all set to convince users to let go of their digital camera for this mobile phone

It incorporates an 8.1 megapixel camera that comprises autofocus, smile-shutter control and flash enabling users to capture priceless moments. Images can be effectively viewed on the phone’s 3.3 inch large AMOLED screen.

The Sony Ericsson S001 is equipped with Bluetooth connectivity and internet features that provide users a unique internet experience. Watching videos is now an experience similar to watching it on an LCD screen. It can transform into a notebook thanks to its flexible design. Sony Ericsson S001 comes pre-installed with navigation applications, high speed internet and GPS support.

The new Cyber Shot S001 phone will first be available in Japan via KDDI network. It is available in three trendy colors pink, black and green with gold trim. The phone is expected to ship in March 2009.The price is not known. Sony Ericsson S001 can be an ideal companion for users who enjoy photography.

Taken from http://news.infibeam.com

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The Sony Ericsson Premier 3 Walkman phone in the picture here looks weird, but in a good way

It will be launched by KDDI in Japan this spring and it will feature a 3-inch display, a 3 megapixel camera, Bluetooth, GPS, infrared and even a remote control. The microSD slot will let you upgrade the existing 50MB of storage space on board of the Premier 3 up to 2GB, which is nearly not enough. Especially since you’re going to want to listen to lots of music and play lots of videos. However there is a cool feature for this Walkman phone. It can rip music from a CD. Just plug the player into the remote via a 3.5mm plug and the rest is easy to do

taken from http://se-indo.net by 857901, original from www.mobilewehack.com

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